Jan 11, 2011US Potato Board’s Refined Linda, Part One — SpudmanTV
http://youtu.be/hlI27opPSZQ U.S. Potato Board and Sterling-Rice Group introduce the new, refined Linda, the prototypical consumer targeted by USPB and SRG to use potatoes in her daily meals. SRG’s Kate Thomson and Laura Slavec discuss the refined target audience they are trying to appeal to.
