Mar 16, 2015USPB increases FY2015 international marketing funds
In response to lost U.S. potato exports due to the west coast port slowdowns, the U.S. Potato Board (USPB) allocated $300,000 in reserve funds to the international marketing budget.
The international marketing committee was also directed to use $50,000 in board funds and $150,000 in Market Access Program funds in the marketing campaign to regain market share lost during the port slowdowns.
The motion to increase the funds was passed by board members attending the USPB annual meeting in Colorado Springs, Colorado.
In response to lost U.S. potato exports due to the west coast port slowdowns, the U.S. Potato Board (USPB) allocated $300,000 in reserve funds to the international marketing budget.
The international marketing committee was also directed to use $50,000 in board funds and $150,000 in Market Access Program funds in the marketing campaign to regain market share lost during the port slowdowns.
The motion to increase the funds was passed by board members attending the USPB annual meeting in Colorado Springs, Colorado.
