Dec 1, 2016MountainKing promotion highlights small package sales
Texas-based MountainKing Potatoes has introduced a new retail promotion focused on its 1.5#, 3# and four-count sizes.
MountainKing’s Steakhouse Potato Sale features the company’s 3# Steakhouse Roasters, Steakhouse B-Golds and Steakhouse Golds, 1.5# Steakhouse Roasters and four-count trays of its Steakhouse Bakers with restaurant-style cooking instructions printed on each package.
Participating retailers will receive end-cap displays with feature ad support and full-size display bins encouraging shoppers to experience the steakhouse quality of the MountainKing varieties with the added convenience of the smaller packaged sizes.
“The smaller bags are ideal for millennial shoppers looking to prepare a restaurant-style potato dish suitable for smaller portion sizes,” said John Pope, MountainKing’s vice president of sales and marketing. “Plus, the smaller bags lead to increased purchase velocity – shoppers come back wanting more.”
The launch of MountainKing’s Steakhouse Potato Sale comes as sales of smaller package sizes continue to outperform other fresh potato categories, according to the company.
For the 52-week period ending Oct. 1, 2016, total unit sales of 3# bags are up 13.8 percent; 1.5# bags are up 20.7 percent; and four-count trays are up 30.8 percent, according to MountainKing. Total dollar volume for each size also experienced double-figure growth during the same period. Moreover, the smaller sizes carry a transaction ring up to $3.18 per unit, according to the company.
“The numbers don’t lie,” said Pope. “There are big-time profits in the smaller bag sizes.”
For more information, go to www.MountainKing.com.
