Aug 3, 2011Famous Idaho Potato Bowl announced
The Famous Idaho Potato Bowl was unveiled today as the new name for the Humanitarian Bowl which features a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC). The nation’s longest-running outdoor cold-weather Bowl, played since 1997, will take place on Saturday, Dec. 17, at 3:30 p.m. MST at Bronco Stadium in Boise, Idaho, and televised on ESPN.
The Idaho Potato Commission signed a six-year naming rights deal to sponsor the bowl, beginning immediately and running through the 2016 game. As part of the package, the Bowl will be featured prominently in national and regional marketing campaigns conducted by the commission. Four of the top five potato-consuming states are represented by the WAC and MAC conferences: New York, Ohio, Pennsylvania and Texas.
For more information press here.