Jul 6, 2009BASF Crop Protection Names New Director
BASF Crop Protection today announced the appointment of Paul Rea to director, U.S. crop business, effective July 1, according to the company.
Rea brings more than 14 years of global management experience in the agriculture business to the position. He most recently served as Director of BASF Specialty Products business within BASF North America Crop Protection, comprising three units: Professional Pest Control, Professional Turf & Ornamentals and Professional Vegetation Management. In this role, Rea led the December 2008 acquisition of Whitmire Micro-Gen to form BASF Pest Control Solutions. Prior, Rea held global and regional marketing positions for BASF North America.
In his new position, Rea will be responsible for all aspects of the U.S. Crop commercial business. He will head an experienced team focused on growing BASF’s leadership position in innovation — delivering products such as Headline fungicide and launching new chemistries like Kixor herbicide — to help growers get the most out of every acre. Additionally, he will spearhead initiatives to deepen BASF’s customer relationships.
Rea joined the company in 2001 as a national sales manager at BASF Australia Ltd. in Sydney. Prior to joining BASF, Rea served as national product manager and director of Graintrust Venture for Combined Rural Traders (CRT) in Sydney, Australia. He also spent more than 10 years working with a major seed company in both Australia and New Zealand.
A native of New Zealand, Rea earned his master’s degree in business administration from the University of Sydney, Graduate School of Management in Sydney, Australia.
Rea succeeds Nevin McDougall, who was promoted to his current role as group vice president of BASF, North America Crop Protection in February.
