Entries tagged with: Retail Promotion

Dole introduces line of all-natural chopped salads

Dole is set to launch the industry’s first all-natural (containing no artificial colors, flavors or ingredients) chopped salad line to include both kits and blends. All Natural Dole Chopped Salads – consisting of three all-natural chopped salad kits formulated with kale and two chopped salad blends, all industry firsts – arrive in stores in mid-September 2013. The Chipotle & Cheddar Chopped Salad Kit combines cheddar cheese and cheddar tortilla strips with crunchy green and red…  » Read more

Crunch Pak uses Times Square billboard for back-to-school offer

Crunch Pak is offering a back-to-school promotion via its electronic billboard in New York City’s Times Square. In a campaign that started August 18, the billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do so, they will be sent a link to a coupon for $1 off any size package of Crunch Pak sliced apples. “It’s a lot to communicate in…  » Read more

Mann Packing creates ‘Girlfriends Guide for Moms’

As part of the company’s “moms helping moms” initiative, Mann Packing Company created the “Girlfriends Guide for Moms” electronic brochure for distribution this summer. The guide is available free online via Mann’s Facebook page and via links tweeted from the @veggiesmadeeasy Twitter account. The “Girlfriends Guide for Moms” was created to provide moms with summer recipes in one printable brochure so they can serve a great meal and enjoy summer at the same time, said…  » Read more

Mann Packing starts summer slaw campaign

Mann Packing has kicked off its Annual Summer Slaw Spectacular promotion. Coupons will be applied to packages of Mann's Broccoli Cole Slaw and Rainbow Salad and made available to shoppers nationwide beginning July 1. Consumers will save $1 with the purchase of any two of these items (U.S. only). This is one of Mann’s most successful promotions historically with more than 200,000 impressions delivered over the key Fourth of July selling period last year, said…  » Read more

Crunch Pak takes message to New York’s Times Square

Crunch Pak has begun a year-long run on Broadway, participating in a marketing campaign that displays its fresh apple product portfolio on a huge electronic billboard in New York City’s Times Square. The billboard, located at 1541 Broadway, is the only bi-directional screen in Times Square with screens that measure 10-feet by 90-feet. The first Crunch Pak ad has already started running, and will appear more than 17,000 times over the agreement period. “The screens…  » Read more