Entries tagged with: Pma

PMA Board of Directors establishes marketing as strategic priority

During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during the next two years. The goal is to drive the concept of “marketing as a discipline” throughout the industry, according to a news release. This would include hiring a chief marketing officer, who would be responsible for developing and executing the association’s activities to drive fresh produce consumption and…  » Read more

PMA 2016 Fresh Connections World Tour announced

The Produce Marketing Association (PMA) announced dates and locations for the Fresh Connections World Tour 2016. The tour will kick off in Shanghai, China in March and end in Santiago, Chile in November. Overall, the tour includes stops in five of the seven continents of the world: North and South America, Africa, Asia and Australia. Many event locations feature an exposition alongside the conference for industry members to showcase their products and solutions. Attendees will also discuss…  » Read more

United Fresh, PMA react to USDA Dietary Guidelines

The U.S. Departments of Agriculture and Health and Human Services recently released the 2015-2020 Dietary Guidelines for Americans. The recommendations focus on five overarching guidelines and what foods to consume more or less of. Here are reactions from around the produce industry: United Fresh Produce Association – Tom Stenzel, president and CEO: “The 2015-2020 Dietary Guidelines for Americans strongly recommends that all Americans significantly increase their consumption of vegetables and fruit to improve their health. For the first…  » Read more

PMA’s Silbermann, Burns begin final stages of leadership transition

In an e-mail to members of the Produce Marketing Association (PMA), CEO Bryan Silbermann announced his intention to retire on Jan. 31, 2017 and be replaced by PMA President Cathy Burns. Starting January 1, 2016, Burns will oversee day-to-day operations of the association. Silbermann said he would continue as CEO and work with Burns until Jan. 1, 2017, when she will assume the role of CEO. During the course of 2016, Silbermann will focus his attention on…  » Read more

Produce groups to host webinars on FSMA final rules

Industry members will have an opportunity to interact with FDA and ask questions about three final Food Safety Modernization Act rules and their implementation requirements via two free webinars. Each of the 90-minute webinars is hosted by Produce Marketing Association (PMA) and United Fresh Produce Association, in partnership with regional produce associations. Registration is now available online. The webinar covering the produce safety rule will be Dec. 11 at 1:30 p.m. EST. The webinar covering the…  » Read more

Thought leaders to gather at PMA Tech Knowledge

Fresh produce industry members will have a chance to interact with revolutionary technologies from around the world – all in the name of advancing produce production and consumption in the next decade, when they gather in Monterey, California on May 11-13 for the second annual Produce Marketing Association Tech Knowledge Symposium. Among the group of thought leaders who will guide conversation on how to achieve that, are Lance Donny, founder and CEO of OnFarm; Roger Royce,…  » Read more

Groups comment on pair of FSMA import rules

The comment period expired Jan. 27 on the Foreign Supplier Verification Programs for Importers of Food for Humans and Animals, known in short as the foreign supplier verification rule, that is part of the proposed Food Safety Modernization Act (FSMA). The import safety rules also include measures for the accreditation of third-party auditors. The United Fresh Produce Association and the Produce Marketing Association (PMA) were among the industry organizations submitting comments. United’s comments reflect review…  » Read more

FDA to revise and ask for comments on parts of FSMA

FDA will draft what it calls “significant” revisions to parts of the Food Safety Modernization Act (FSMA) and launch an additional comment period for those revisions next summer. Michael Taylor, FDA deputy commissioner for foods and veterinary medicine, said Dec. 19 that the agency was reacting to comments from the produce industry made during meetings across the country and as part of the official comment period for two of the FSMA rules first published in…  » Read more

Comment period expires for two FSMA regulations

FDA has let the comment period lapse for two key components of the Food Safety Modernization Act. The deadline was Friday, Nov. 22 for the produce safety and preventive controls rules. The comment period for two other rules, covering imported food, was extended an additional 60 days and will now expire Jan. 27, 2014. These regulations would cover foreign supplier verification programs and the use of third-party auditors to certify food safety. Two major national…  » Read more

Companies plan special activities at PMA foodservice show

Three companies are each planning special events for the Produce Marketing Association (PMA) Foodservice Conference July 25-27 in Monterey, Calif. Crunch Pak will feature peach mango flavored sliced apples. These are sliced apples dipped in a solution that infuses the apples with the aroma and taste of peaches and mangos. The company will offer the apples in a 1-pound bag to foodservice customers with several application options. “Peach FlavorZ are excellent for foodservice operators looking…  » Read more

Nominations sought for annual PMA awards

Nominations are now being accepted for a series of annual Produce Marketing Association’s (PMA) awards, given to recognize members of the global fresh produce industry. Winners will be announced at PMA’s Fresh Summit International Convention and Exposition, Oct. 18-20 in New Orleans. Nominations will close Friday, August 16. The Impact Award for Excellence in Packaging recognizes companies throughout the supply chain who are maximizing opportunities to sell more fresh produce and floral products through innovative…  » Read more

PMA resources focus on industry-specific UPCs

Produce Marketing Association (PMA) is releasing a new toolkit to help industry better respond to the gradual transition to company-specific universal product codes (UPC). Requirements include the transition from generic to company-specific UPCs to improve category management while also enhancing traceability and business efficiencies. Currently, UPC numbers begin with a generic, PMA-assigned prefix, followed by an item reference number and check digit to identify packaged produce. It is expected that retailers will begin to require…  » Read more

PMA names vice president of food safety, technology

Jim Gorny has been hired to fill the new position of vice president of food safety and technology for the Produce Marketing Association. In his role, he will strengthen PMA’s initiatives to build member value in the areas of science and technology, including food safety research, biotechnology, agricultural innovations, process and packaging technology and environmental sustainability. In addition, Gorny will continue his long-standing role with the Center for Produce Safety at the University of California…  » Read more

PMA praises proposal for healthy student diets

Commending USDA steps to encourage students’ greater consumption of fruits, vegetables and other nutrient-dense foods, Produce Marketing Association (PMA) submitted comments to the Child Nutrition Division of the agency’s Food and Nutrition Service in support of its proposed rule to strengthen nutrition standards for all foods sold in schools. Citing recent Produce for Better Health Foundation research finding less than 15 percent of children eat the recommended number of fruit servings and less than 20…  » Read more

Report summarizes latest food industry research

A new report released by Produce Marketing Association (PMA) and Western Growers aims to help produce industry members understand the latest food safety research and how to apply key findings to their day-to-day operations. The report summarizes and interprets research presented at the third annual Center for Produce Safety (CPS) Research Symposium held June 27, 2012, at the University of California, Davis, Calif. Covered in the report are results from 18 CPS-funded projects in four…  » Read more

New industry guidance for cantaloupe available

A new resource, “The National Commodity Specific Food Safety Guidelines for Cantaloupes and Netted Melons,” is now available to help companies that grow, harvest, sort, pack, process or ship cantaloupes in developing production practices that address risk and minimize microbial hazards. It is applicable for companies of all sizes and the use of all production practices, from primary production to the packing and transport of fresh cantaloupes. The guidance is the result of a yearlong…  » Read more

PMA calls for speakers at 2013 Fresh Summit

The Produce Marketing Association (PMA) Fresh Summit Committee is accepting applications for the 2013 Fresh Summit educational program. The committee is seeking future-focused and creative ideas that address the global produce and floral supply chains and will help attendees in their goal to anticipate change, identify emerging trends, and profit from new opportunities. Presentation topics may include ideas related to business culture and talent, science and technology, consumer connections and public affairs.  Applications are being…  » Read more

PMA’s Christie leaves for new opportunities

Lorna Christie, Produce Marketing Association executive vice president and chief operating officer, is leaving the organization effective Feb. 28. She is going to pursue her goal of consulting with companies ready to take their next steps in establishing a business model based on integrated strategic communications, including crisis mitigation and management, and public affairs. “Through Lorna’s dedication and tireless energy, she has been instrumental in creating and leading the development of a new generation of…  » Read more

PMA to hold first conference for women

The Produce Marketing Association Foundation for Industry Talent will debut the Women’s Fresh Perspectives (WFP) Conference April 21-23 at the FireSky Resort & Spa in Scottsdale, Ariz. Offered in partnership with Simmons School of Management, a widely recognized authority on women’s leadership and management, this new conference has been customized to develop women’s leadership potential throughout the global produce industry and will make its mark as the only industry-specific development program for women, according to…  » Read more

PMA to exhibit at Fruit Logistica

Produce Marketing Association (PMA) will connect with international industry members at Berlin Fruit Logistica, the international trade fair for fruit and vegetable marketing, Feb. 6-8 in Berlin, Germany. PMA will have an expanded presence at the international event as an exhibitor located at Hall 23-C1. Attendees of the event will have the opportunity to network with PMA staffers, including: Vice President of Global Business Development Nancy Tucker Senior Director of Global Business Development Richard Owen…  » Read more

Series of FSMA webinars underway

Both the Produce Marketing Association (PMA) and United Fresh are conducing a series of webinars about the Food Safety Modernization Act implementation rules. The next two PMA webinars will be held Jan. 24 and are each called “Ask the FDA,” where officials from FDA will be available to speak and answer questions about the two rule implementation documents released Jan. 4. The first session, at 1 p.m. EST, will address the Produce Rule and the…  » Read more
PMA, Western Growers team up for food safety

PMA, Western Growers team up for food safety

The Produce Marketing Association (PMA) and Western Growers are now creating a collaboration to focus the two organizations’ resources on fresh produce food safety. As part of a new partnership agreement, the two organizations have embarked on a joint mission of "protecting public health and the industry, by ensuring food safety standards are effectively and consistently applied throughout the supply chain," according to a press release. A joint task force composed of members of both…  » Read more
UC Davis to honor PMA’s Silbermann

UC Davis to honor PMA’s Silbermann

Bryan Silbermann, president and CEO of the Produce Marketing Association (PMA), will be honored Oct. 5 with an “Award of Distinction” from the College of Agricultural and Environmental Sciences (CA&ES) at the University of California, Davis. The award is presented annually to those whose contributions and achievements enhance the college’s ability to provide cutting-edge research, top-notch education and innovative outreach, according to a press release. Silbermann is being recognized as a “Friend of the College”…  » Read more