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Entries tagged with: Pma


NPC, ag groups request meeting on FSMA

The National Potato Council (NPC) joined 21 agriculture and produce groups in a letter to FDA's Deputy Commissioner Mike Taylor and his successor Stephen Ostroff to discuss "ramifications of the FSMA legislation that need attention." The signers recognized that the Sept. 19 compliance deadline for enforcement of the Preventive Controls Rule for specific "off-farm" facilities is rapidly approaching and requested near term relief for those facilities, NPC said. The Produce Marketing Assocation, United Fresh Produce Assocation and other state and national…  » Read more

Tech Knowledge joins produce, technology

The third annual Produce Marketing Association (PMA) Tech Knowledge Symposium, May 17-19 in Santa Clara, California, aims to help industry members discover solutions and prepare for the future.  In alliance with PMA’s Tech Portfolio objectives, the event’s education will show industry members how to look beyond day-to-day activities to envision their future and create an internal culture adept at recognizing opportunities. Those opportunities include reinventing systems and processes, thinking outside the box, and making key adjustments to operations, products…  » Read more

Retailers, suppliers to convene at PMA Fresh Connections

Produce Marketing Association’s (PMA) Fresh Connections: Retail will connect retailers and suppliers through retail-based education sessions, networking opportunities, and an optional tour of the Philadelphia Wholesale Produce Market. The event will be hosted in Philadelphia April 5-6. Industry experts will deliver tips on key elements that affect retail including current trends, shopper experience and consumer collaboration. Alan Alexander, founder and CEO of Recoleta Digital Media, will be among the experts speaking during the education session Create Sales Opportunity: Personalize the…  » Read more

PMA Board of Directors establishes marketing as strategic priority

During the first Produce Marketing Association (PMA) Board of Directors meeting of 2016, the association’s Marketing Task Force recommended that PMA establish marketing as a strategic priority during the next two years. The goal is to drive the concept of “marketing as a discipline” throughout the industry, according to a news release. This would include hiring a chief marketing officer, who would be responsible for developing and executing the association’s activities to drive fresh produce consumption and…  » Read more

PMA 2016 Fresh Connections World Tour announced

The Produce Marketing Association (PMA) announced dates and locations for the Fresh Connections World Tour 2016. The tour will kick off in Shanghai, China in March and end in Santiago, Chile in November. Overall, the tour includes stops in five of the seven continents of the world: North and South America, Africa, Asia and Australia. Many event locations feature an exposition alongside the conference for industry members to showcase their products and solutions. Attendees will also discuss…  » Read more

United Fresh, PMA react to USDA Dietary Guidelines

The U.S. Departments of Agriculture and Health and Human Services recently released the 2015-2020 Dietary Guidelines for Americans. The recommendations focus on five overarching guidelines and what foods to consume more or less of. Here are reactions from around the produce industry: United Fresh Produce Association – Tom Stenzel, president and CEO: “The 2015-2020 Dietary Guidelines for Americans strongly recommends that all Americans significantly increase their consumption of vegetables and fruit to improve their health. For the first…  » Read more

PMA’s Silbermann, Burns begin final stages of leadership transition

In an e-mail to members of the Produce Marketing Association (PMA), CEO Bryan Silbermann announced his intention to retire on Jan. 31, 2017 and be replaced by PMA President Cathy Burns. Starting January 1, 2016, Burns will oversee day-to-day operations of the association. Silbermann said he would continue as CEO and work with Burns until Jan. 1, 2017, when she will assume the role of CEO. During the course of 2016, Silbermann will focus his attention on…  » Read more

Produce groups to host webinars on FSMA final rules

Industry members will have an opportunity to interact with FDA and ask questions about three final Food Safety Modernization Act rules and their implementation requirements via two free webinars. Each of the 90-minute webinars is hosted by Produce Marketing Association (PMA) and United Fresh Produce Association, in partnership with regional produce associations. Registration is now available online. The webinar covering the produce safety rule will be Dec. 11 at 1:30 p.m. EST. The webinar covering the…  » Read more