Entries tagged with: Apple Slices

Crunch Pak issues voluntary recall of apple slices

Crunch Pak is voluntarily recalling 5,471 cases of Crunch Pak Apple Slices due to a possible health risk from Listeria monocytogenes. 
No illnesses have been reported in association with this recall to date. No other Crunch Pak products are affected by this recall. FDA is aware that the company is undertaking this voluntary action. 

 The company sold the recalled product to retail customers and because, in some cases, the recalled product was shipped to…  » Read more

Crunch Pak uses Times Square billboard for back-to-school offer

Crunch Pak is offering a back-to-school promotion via its electronic billboard in New York City’s Times Square. In a campaign that started August 18, the billboard will carry a message asking consumers to “text the word APPLES to the number 65047” for a special offer. When consumers do so, they will be sent a link to a coupon for $1 off any size package of Crunch Pak sliced apples. “It’s a lot to communicate in…  » Read more

Redesigned Crunch Pak website goes live

Crunch Pak has redesigned its website for consumers with new recipes, product information and a store locator for its sliced apple products. The website is an important tool for communicating with consumers, said Tony Freytag, senior vice president of sales and marketing. “We wanted to create a site that was more user friendly with fresh graphics that showcased our entire product line,” Freytag said. Crunch Pak’s chef, Amanda Magadan, will add seasonal new recipes to…  » Read more

Companies plan special activities at PMA foodservice show

Three companies are each planning special events for the Produce Marketing Association (PMA) Foodservice Conference July 25-27 in Monterey, Calif. Crunch Pak will feature peach mango flavored sliced apples. These are sliced apples dipped in a solution that infuses the apples with the aroma and taste of peaches and mangos. The company will offer the apples in a 1-pound bag to foodservice customers with several application options. “Peach FlavorZ are excellent for foodservice operators looking…  » Read more

Crunch Pak takes message to New York’s Times Square

Crunch Pak has begun a year-long run on Broadway, participating in a marketing campaign that displays its fresh apple product portfolio on a huge electronic billboard in New York City’s Times Square. The billboard, located at 1541 Broadway, is the only bi-directional screen in Times Square with screens that measure 10-feet by 90-feet. The first Crunch Pak ad has already started running, and will appear more than 17,000 times over the agreement period. “The screens…  » Read more
Crunch Pak completes expansion in Cashmere, Wash.

Crunch Pak completes expansion in Cashmere, Wash.

Crunch Pak has completed a major expansion at its Cashmere, Wash., plant. The project expanded the company’s processing and loading facility space by 39,000 square feet, said company President and CEO John Graden.  Half of the additional space will be used for finished product storage and shipping, with the rest for processing. The new space will enable the company to handle approximately 1 million pounds of raw product per week. Also part of the expansion…  » Read more