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Key Technology unveils new corporate logo and brand identify

Key Technology announced a new corporate logo and an updated brand identity to reflect the strengths of both Key and Visys, who merged earlier this year, creating the single most complete source of high performance digital sorting, conveying, and process automation systems for food processors and other manufacturers. 

“Since merging with Visys, we required a distinct identity to represent the newly integrated companies and to communicate the strength of our global team and product portfolio,” said Steve Johnson, senior director of marketing at Key Technology. “The new logo depicts the stability and industry leadership of Key and the dynamic innovation and agility of Visys. We believe this new unified image exemplifies our leadership position and market momentum."

Key’s culture as a trusted and knowledgeable partner dedicated to ongoing customer support has always permeated the company’s initiatives and activities, according to the company. The infusion of pioneering technologies and a highly entrepreneurial team earlier this year from Visys has transformed the company’s value proposition.

Combined with a new tagline, ‘Advancing Together,’ the updated brand identity symbolizes the company’s commitment to partnering with its customers to continually advance their efficiencies and profits through world-class products and solutions, according to the company.

An introduction video to the new brand can be viewed here.

Originally posted Friday, Sep. 13, 2013

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