Crunch Pak to debut new Flavorz item at United
Crunch Pak will launch its new Blue Raspberry Flavorz at United Fresh 2013 May 14-16. Created in conjunction with Disney Consumer Products, the launch coincides with the release of the latest movie from Disney Pixar, Monsters University, opening in theaters June 21.
Crunch Pak introduced Flavorz in 2012 with three flavors developed with input from kids ages 4-8: Peach/mango are in packages with Disney characters Phineas and Ferb, grape features Mickey and friends and strawberry vanilla cream packages carry the Disney Princess characters.
Packages of new Blue Raspberry FlavorZ will feature Sulley and Mike from Monsters University.
“Our research and development department is constantly working on new product and package innovation to meet the needs of consumers of all ages,” said Tony Freytag, senior vice president of sales and marketing. “Our goal is to bring the fun and magic of Disney Pixar characters to the healthy snacking category.”
Crunch Pak will feature its full line of Disney products as part of the company’s sponsorship of the convention’s general session by offering fresh product samples on each table.
“We look forward to feedback from the general session attendees on our portfolio of Disney items,” Freytag said. “We introduced Flavorz last year at the conference and this year we will launch Blue Raspberry.”
Crunch Pak’s Flavorz is a finalist for the 2013 New Fruit Product/New Packaging award at United Fresh, along with the company’s other new item, Salad Kitz.