Wedding Marketing Blueprint Program Returns
Holly Bretschneider has opened the doors on her 2013 Wedding Marketing Blueprint Program. Bretschneider, owner of Salutations, an award-winning stationery boutique with two locations in North Carolina, developed the Wedding Marketing Blueprint program for stationery retailers who want to increase their sales, profits and freedom in their stationery boutiques.
Kate Strzok, owner of Broadway Paper in Milwaukee, said: “The Wedding Marketing Blueprint program is filled with a ton of amazing information, help and support. The concepts I learned have really freed up my time and allowed me to work more strategically on my business. And, our sales are up over 25 percent — mostly due to our wedding business!”
The program is sponsored by Crane & Co., William Arthur, Smock, Dauphine Press, Envelopments, Kramer Drive, Boatman Geller and the National Stationery Show.
These companies are all offering exclusive members-only promotions to retailers who enroll in the Wedding Marketing Blueprint program to help the retailers offset their investment in the program.
“When I created the Wedding Marketing Blueprint program, I was looking for a win-win, cost-effective way that retailers could take part in a high-value program that really contributes to their success, while manufacturers could show support for their retailers and gain increased business at the same time,” Bretschneider said. “This year, if a retailer takes advantage of all the promotions and bonuses offered, their enrollment in the program would be free.”
For a limited time, Bretschneider also is giving away tickets to all three days of her Breakfast With Holly workshop series at the National Stationery Show to retailers who enroll in the Wedding Marketing Blueprint program.