NSS and CHA Announce Partnership
The National Stationery Show (NSS) and the Craft & Hobby Association (CHA) have announced a partnership that will provide new opportunities for the social stationery and craft and creative hobby industries, beginning with the May 19-22 National Stationery Show in New York City. The collaboration will take the form of co-located education and events, capitalizing on synergies between the two industries.
CHA will introduce a “Creative Conference” alongside GLM’s 67th annual NSS and new Creative & Lifestyle Arts tradeshow this coming May. CHA’s educational program will offer an estimated 16,000 combined attendees with content that will demonstrate the enormous growth potential that incorporating crafting into their stores can produce.
In addition, the NSS and GLM will bring a distinctive stationery and lifestyle products event to the CHA Conference & Trade Show, Jan. 11-15, 2014 in Anaheim. Together, the CHA and GLM tradeshows will form the largest business-to-retail event dedicated to California’s multi-million dollar crafting, creative hobby and lifestyle products retail market.
“A partnership between the National Stationery Show and the Craft & Hobby Association is a natural marriage given the retail and product synergies in both industry communities,” said Patti Stracher, GLM vice president. “We anticipate growing the business and relationship-building opportunities on both coasts through this collaboration, beginning with expanded educational content and product offerings for retailers across the country.”
“CHA is constantly seeking new ways to help members and the marketplace as a whole to enhance their businesses,” said Andrej Suskavcevic, CHA president & CEO. “This new partnership with GLM and the National Stationery Show is yet another venture that will provide opportunity for growth and professional development.”