Supermarkets team up to fight breast cancer

Pink Ribbon Produce's campaign against breast cancer returns to more than 500 Harris Teeter, Meijer and Price Chopper stores in October.

The educational fundraising program partners the three grocery retailers with produce suppliers to raise money for the National Breast Cancer Foundation. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce icon on posters and point-of-sale signs at the product. In addition to buying selected products to support NBCF, customers can text “Pink HT” for Harris Teeter, “PINK M” for Meijer or “Pink PC” for Price Chopper to 80077 to make a donation.

Through various fundraising activities, including Pink Ribbon Produce, NBCF provides funding for research, educational programs and mammograms to women across the country.

Produce partners supporting this year’s Pink Ribbon campaign include Dole Fresh Fruit Company, Alpine Fresh, C.H. Robinson, Country Fresh, Del Monte Fresh Produce, Dole Packaged Salad, Earthbound Farm, Fresh Express, Mastronardi Produce, NatureSweet, NewStar Fresh Foods, Santa Sweets (c/o Procacci Brothers), Southern Specialties, Sunlight International Sales, Inc., The Dole Food Company, Westmoreland and others.

To learn more, click here.

Originally posted Wednesday, Sep. 26, 2012

Tags: fresh-cut produce, produce industry, retail